influence means getting people

If influence means getting people to do things for us, it follows that we must first understand those we hope to motivate—their needs, beliefs, goals, myths. Everything. There is absolutely no substitute for constant study of your audience and adjustment of the means of influence as revealed by continual analysis: “You must know your target audience better than it knows itself.” Cultural and psychological aspects of a target audience are central to an influence campaign. These aspects can only be understood by experience and close study of the people we hope to influence. An argument can be made that in World War ufabet